Gaming Intelligence Hot 50

How William Hill could do with Henry Birch in its management team. As Rank CEO he has steadily grown the business into an increasingly formidable competitor, properly leveraging its land-based brands to build up its iGaming business. He is not afraid to take risks, shown by the decision to drop OpenBet in favour of Bede Gaming as its new platform provider. He has a particularly intriguing opportunity on his hands, and should he develop a genuinely omni-channel offering for Rank his star will rise higher. It’s no surprise that the operator is now seen as capable of doing major M&A deals. William Hill may not have been the best fit but there will certainly be other targets.