Gaming Intelligence Hot 50

Peter Zäll is the kind of big thinker with a laser focus on detail that every organisation should have.

In late 2019, Zäll highlighted three areas that needed attention: speed to market; the need for a structured aggressive approach to new markets; and more B2B investment around Betsson’s proprietary sportsbook.

This focus on new markets and sportsbook technology means the company will launch in North and South America during 2021. This is bold new territory for Betsson.

Zäll also heads up Betsson’s data analytics team, and his pioneering approach in this area will give the Americas strategy every chance of success.

Change is difficult for any organisation but Zäll’s optimism, enthusiasm and detailed plans ensure that the whole company is behind him.