Gaming Intelligence Hot 50

Jason Lisiecki’s impact on IWG since joining from William Hill in 2018 has been huge. He has brought experience at Michigan Lottery to help clients launch schemes such as the Atlantic Lottery’s (ALC) Cash Buster ticket, which encourages cross-promotion between retail and online; a weekly game launched at Pennsylvania Lottery; and a new Lottery Instants tab at BCLC.

He has launched a Strategic Insights unit, which has helped clients such as ALC expand iLottery sales by 52 per cent. Lisiecki is driving the expansion of iLottery in North America in a manner few can match.