Gaming Intelligence Hot 50
Head of bingo
Adele Lawton gained her well-deserved reputation as a bingo expert during long spells at JackpotJoy and Gala Coral but she has been unlucky with shorter stints in tricky roles at Betable and Betfred. But if B2B was not to her liking at Playtech, she gained a fan there in the shape of current GVC COO Shay Segev. He has recruited her to bring the glory days back to Foxy Bingo. The brand was once one of the biggest in the UK but like many of bwin.party’s once formidable brands, it has fallen down the rankings. Lawton will be determined to take it back to the top but this will be a true test of her mettle. GVC will give her the backing necessary. And those who know her will back her to succeed.