Gaming Intelligence Hot 50
Head of software product development, Gaming & Content
Alex Sefton is one of bet365’s many unsung heroes. He is regarded by some as the guy who gets things done at bet365. Whether that is launching in new markets such as Estonia, Greece or Mexico, or updating products in Denmark and Spain, it is always accomplished with a skill that continues to drive revenue. On top of all that he has also been responsible for the development and deployment of an entirely new gaming platform. As such, he plays a key part in the strategic development of the world’s leading sportsbook operator.
Furthermore, he is a great advocate of collaboration across the whole industry and was the driving force behind solutions for the updated Apple App Store regulations. Sefton is the kind of dynamic and collaborative force that every team needs.