Gaming Intelligence Hot 50

Cherry could once be dismissed as the company that was left behind after Betsson and NetEnt were spun off, but it is now emerging as an impressive iGaming business. Co-founder Anders Holgren deserves credit for this, with the company completing a wide array of investments and acquisitions, culminating in its €280m deal for ComeOn. The strategy of investing in companies rather than acquiring them outright has been particularly noteworthy, incentivising the business and its management. Now, Holgren has temporarily stepped into the CEO’s chair. A business which was stuck in the Scandinavian market suddenly finds itself in Germany, Poland and the UK, with plans to expand further afield.