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ANDREW WEST
Head of poker
Kindred Group
In Q3 Kindred’s poker revenue doubled to £3.2m. This effectively vindicates the company’s decision to leave Microgaming’s MPN in favour of a stand-alone product developed by Relax Gaming in 2013. Andrew West has been working for the offering since before it launched in 2015, and has overseen a product that has seen revenue climb more than 30 per cent for two consecutive years, at a time when wider online poker industry income has dropped around 20 per cent. The launch of its Kindred Poker 2.0 client in December 2016 will provide a litmus test. If its casual model can continue to attract players at a time when other operators are moving towards the recreational model, it looks set to become a significant player in the market.