Gaming Intelligence Hot 50

With Allwyn ending Camelot’s 30 year operation of the UK National Lottery, Andria is tasked with doubling the cash raised for Good Causes over the ten-year licence. This will be no small feat, but she is a proven business leader. With the backing of Allwyn Group’s technology platform, her experience at EMI, Centaur Media and Tag Worldwide, where she helped connect brands in a fast-changing digital environment, will be vital in driving the lottery’s future growth.

Allwyn formally took over the running of National Lottery on February 1st, but delays due to legal action mean there will be no major changes just yet. Improving the lottery’s digital platform is first on the list of things to do however, and tech partner Scientific Games is preparing a multi-phase launch beginning with instant ticket services, followed by the implementation of its systems technology in the latter half of the year. Allwyn is in for the long haul, and so is Andria.