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Gaming Intelligence Hot 50
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Ari Borod
Chief Business Officer
Fanatics Betting and Gaming
Fanatics Betting and Gaming is starting to make some headway in the US after signing some landmark deals in 2023, and Ari has been a big part of the company’s success so far. As chief business officer, he has been instrumental in the company’s expansion, which exploded after the acquisition of PointsBet’s US operations. The subsequent migration saw the Fanatics Sportsbook officially go live last August, and has now been launched in ten states. Ari and Fanatics took things a step further after becoming the exclusive sportsbook partner of the Connecticut Lottery, a deal which really showed how aggressive they were willing to be. Ari knows the US market better than most after four years growing FanDuel’s footprint, and then taking The Action Network to the top of the affiliate pile. At Fanatics, he is already making his presence felt, and for that he deserves his place as a Hot 50 winner.