Gaming Intelligence Hot 50
Chief executive officer, SG Interactive
Former EA and Zynga executive Barry Cottle is well-placed to lead Scientific Games’ interactive division. Interactive is something of a misnomer really; revenue for the subsidiary is generated almost entirely from free-to-play games. Cottle finds himself in a pretty enviable position; Scientific Games’ subsidiaries provide a wide range of content that can be repurposed for social, and it has an array of land-based clients to leverage deals with. Cottle’s creativity is such that we can expect more groundbreaking deals like the one SG struck with Gamesys and Hasbro. Revenues are soaring at SG Interactive, and with Cottle at the helm that looks set to continue.