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CAMERON ADAMS
Director eGaming & digital experience
British Columbia Lottery Corporation (BCLC)
Canadian provincial lottery operator BCLC was the first in North America to launch a regulated online casino product in 2010 with PlayNow.com, and Cameron Adams has been there every step of the way. He is responsible for all digital products and business operations for BCLC’s iGaming business, and has helped lead efforts in live-dealer, mobile, lottery initiatives and innovation.
Adams has been described as a leader who pulls creativity and confidence from his team, and is driving the operational excellence and player experience for the government-owned site.