Gaming Intelligence Hot 50
SVP and managing director, iGaming
Penn National Gaming
The slow progress of state-by-state iGaming regulation in the US has forced land-based operators looking to move online to shift their focus, with free-to-play gaming now a priority. Despite his real-money background, Chris Sheffield has fully embraced this challenge at Penn National, developing a formidable portfolio. Supply deals with Scientific Games and OpenWager allowed Penn to get a feel for the sector, before its $60m acquisition of Viva Slots Vegas developer Rocket Gaming and investment in fantasy sports operator iPro saw it fully commit. For someone who was dubious about the long-term appeal of social while at Betfred, Sheffield is clearly now a convert.