Gaming Intelligence Hot 50

Hiring Ciara was a major coup for Entain, and her impact has been as significant as it has been immediate since joining the business in May 2022. She is one of the most experienced executives in the industry having held top-level gaming product roles at the likes of Paddy Power, William Hill and Betsson. Achievements over her distinguished career include launching Paddy Power’s first mobile casino and app, building Rank’s digital casino team in Gibraltar, overseeing the full rebuild of William Hill’s live casino studios and proposition, and centralising Betsson’s casino operations globally under her team.

Her responsibilities now include leading Entain’s in-house game development teams and the group’s personalisation and gamification strategy. There are few others in this industry that could not only manage, but excel in such a diverse role, covering both B2B and B2C. Ciara’s success has been entirely on merit, and she is highly regarded by her peers. She is sure to continue to blaze a trail at Entain in 2023 and beyond.