Gaming Intelligence Hot 50
Head of casino product
The Stars Group
The Stars Group has not been content with building the world’s biggest online casino in terms of revenue, it also wants to build the best. It has been rebuilding its casino platform from the ground up and Conor Leavey has been working at the sharp end, reshaping the product to make it stand out from the crowd.
Leavey is leading the team doing smart work around personalisation and building a differentiated product. It is early days but the intention is to move away from the standard grid of tiles, towards a casino experience that justifies the use of the word ‘experience’. Leavey’s own experience suggests he is exactly the right person to pull it off.