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DAMIAN WALTON
Managing director
Amelco
Since its launch in 2006 Amelco has quietly built up a roster of high-profile clients including the likes of PokerStars, William Hill, mybet and Intralot. The company is Damian Walton’s brainchild, and he retains full control of the business, which makes him a potential industry power-broker should he decide to sell the business. But why would he want to? Amelco has grown to the point it could conceivably usurp its larger competitors as a leading sportsbook provider. OpenBet is going through a period of change, and Playtech is still building its solution, so the established industry players may find themselves overtaken by upstarts such as Amelco. Watch this space.