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Gaming Intelligence Hot 50
Daniel Mitton
Director of Gaming
Soft2Bet
Daniel started his iGaming career at Mr Green and went on to manage William Hill’s casino business before joining Casumo as head of casino in 2020. He took on the same role at Soft2Bet in 2021 and was promoted to director of gaming in April 2022.
His rapid progression is no surprise to those that know him. Daniel is always looking for innovation in terms of product and gamification, while continuously optimising brands. He is intrinsically involved in all commercial aspects of casino and trusted to build the group’s casino strategy. Now a Hot 50 winner, there is a lot more to come from Daniel, and from Soft2Bet.