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FELIPE LUDEÑA
Corporate chief information officer
Codere
Codere launched a new online betting and gaming platform in its home market of Spain at the end of last year and is already gaining significant market share from its competitors. Having gone online in Italy in 2010, it took a while to get going in Spain but it is finally making inroads. Felipe Ludeña has been a crucial part of this and remains key to the company’s continued expansion in the iGaming sector. As a predominantly land-based business, Codere has all the assets to ensure this happens, particularly in the untapped South American markets where it already has a significant presence and operates Codere.mx in Mexico.