Gaming Intelligence Hot 50

Irina Cordines joined Pragmatic Play at the start of 2022 and had an immediate impact on its multi-product portfolio. Under her direction, Pragmatic Play has greatly expanded its slots roadmap and now adds seven new games to its portfolio each month, including massively popular hits such as Sugar Rush.

Irina’s expertise has also been invaluable in the live casino segment, where the company has expanded its studio space in Romania and opened a new live dealer hub in Sofia, Bulgaria, that will become home to more than 2,000 employees. Irina was also integral in repositioning Pragmatic Play’s new approach to its live casino games – Twist, Transform, Elevate. All products, existing and upcoming, will sit in one of these three pillars, driving the focus on product excellence and offering new possibilities for operators. Under Irina’s leadership, Pragmatic Play has maintained its business growth into key and emerging markets while continuing to innovate and push the boundaries on the product front.

There aren’t many people that have won three Hot 50 awards, but Irina is a very deserving winner.