Gaming Intelligence Hot 50
Chief executive officer
Israel Rosenthal worked his way up from customer support to COO during his long period at former PokerStars owner Rational Group. His time at the helm of MuchBetter is evolving at a much faster rate.
Rosenthal can reasonably claim to have launched the fastest-growing payments company in iGaming. He might have expected to secure a deal with The Stars Group but integrations with 888, Pinnacle, Casumo, Lottoland and Interwetten have shown that was not purely down to old contacts. Rosenthal has developed an innovative solution that operators and customers love.