Gaming Intelligence Hot 50

Better Collective was founded more than 15 years ago, but its meteoric growth in the last few years has seen the company emerge as the leading publicly-listed iGaming affiliate. Co-founder Jesper Søgaard has been there every step of the way as CEO.

He led the company through the acquisition of seven companies in 2017, managed its Stockholm IPO the following year, and helmed its entrance into the US market in 2019. While other listed affiliates have floundered, Better Collective has thrived and, for that, Søgaard deserves immense credit.