Gaming Intelligence Hot 50
Chief executive officer
Jim Mullen is a Hot 50 winner for the second consecutive year, this time as CEO of three of the UK’s leading betting and gaming brands; Ladbrokes, Coral and Gala. The merger took longer than expected to be completed, so the onus is now on him to make it work. His extensive experience in the iGaming industry, first developed at William Hill and subsequently honed at Ladbrokes, should make Ladbrokes Coral a dominant force in the industry, but it won’t be easy. Paddy Power Betfair remains a serious rival and William Hill will surely get stronger. The pressure will be on Mullen to succeed.