Gaming Intelligence Hot 50
Head of digital
Digital sales at UK National Lottery operator Camelot soared past the £1bn mark during the first half of its 2019/20 financial year. While Jo Button can’t take all the credit, she has led the team that has delivered growth of 40 per cent to Camelot’s online unit in the past year.
Her phenomenal success rate is driven by a devotion to innovation that could see that figure repeated year after year. Every lottery could use a digital marketing superstar like Jo Button.