Gaming Intelligence Hot 50
John Jose Edakkolathur
Head of Gaming Products and Strategy
John has been with Entain and its predecessors since 2012 and has played a major part in the company’s transition from rising star to industry powerhouse. He and his team are responsible for building out Entain’s game portfolio across all of their brands and jurisdictions. Starting with two integrated game studios when he joined, that number now stands at more than 200. This has seen the total number of games offered jump from 150 to more than 7,000 titles and counting.
It’s not just the number of games that John has helped to increase but also the number of markets that they are offered in, with the team working tirelessly to adapt content to meet the demands of a multi-market, muti-vertical operator.
The gaming system that John has helped to build currently works with six wallet platforms, handles more than 200 million spins per day and provides customisable and personal player bets on the same game. The work John has put into developing and enhancing Entain’s proposition over the years, combined with his plans for the coming 12 months, make him a worthy addition to the Hot 50.