LATEST NEWS:
Gaming Intelligence Hot 50
S-Z
Lena Yasir
Chief Commercial Officer
ARRISE powering Pragmatic Play
Lena has spent the best part of 17 years at the sharp end of iGaming. After excelling at Ongame Network, Lena took up a prominent commercial position at Evolution before heading up Play’n GO’s Malta operations.
Now Chief Commercial Officer at ARRISE powering Pragmatic Play, Lena’s colleagues describe her as a driving force in the growth and success of the game supplier. She is consistently able to build lasting and mutually beneficial relationships with clients, create and capitalise on commercial opportunities, and drive revenue at the highest level.
A Hot 50 list without Lena would be one that overlooks her considerable professional achievements to date and her continuing impact on the industry.