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LYDIA BARBARA
Head of innovation strategy
Microgaming
At Microgaming, Barbara has single-handedly developed an initiative to foster a culture of innovation.
She devised the company’s in-house incubator scheme, the Ideas Factory, allowing staff to present new ideas and concepts to improve company culture, development processes and technology. The scheme has already led to the launch of one of Microgaming’s best-performing games of the year, EmotiCoins. The potential of the Ideas Factory is huge.