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OpenBet significantly enhanced its player protection capabilities in 2023 with the acquisition of responsible gaming solutions provider Neccton, founded by Dr Michael Auer. Michael is one of the world’s leading authorities in academic responsible gaming research and founded Neccton 20 years ago to provide technological solution to help problem gamblers using research-informed interventions.

He developed Neccton’s AI-powered Mentor Live program, which gives operators better visibility of customer behaviour and enables them to address problematic play proactively. He has also helped OpenBet secure several high-profile partnerships and supported the company during its application to become a Gold Contributor of the World Lottery Association

Michael has already made a significant contribution to safer gambling and will continue to do so as part of the OpenBet family.