Gaming Intelligence Hot 50
Chief commercial officer
iSoftBet’s emergence as a leading gaming supplier and content aggregator over the last five years has been in no small part down to the acumen of chief commercial officer Michael Probert.
Probert landed a number of tier-one operator signings in 2018, including William Hill, GVC, Betsson and Snai. He also oversaw the provider’s entry into a host of regulated markets, from Lithuania and Latvia to Spain and Denmark. The result has been an 80 per cent year-on-year revenue boost, with the promise of more to come in 2019.
Probert has held key roles at the likes of IGT, Bally and Ainsworth, but rarely will he have overseen such a phenomenal period of growth.