Gaming Intelligence Hot 50
Chief executive officer
2017 was the year Lottoland finally felt the full brunt of regulators’ wrath, but that just shows what an impact the company has had in disrupting the established lottery industry.
Birrell has often fought a lonely battle, but the Lottoland juggernaut continues unabashed, and the company has transformed its risk management into its own fully authorised and licensed insurance company. Birrell is an experienced iGaming veteran and the figurehead for Lottoland’s insurgence into the lottery sector. Lottoland is here to stay.