Gaming Intelligence Hot 50
Director of New Markets, LatAm
Pablo Ferreira has spent his career specialising on the Latin American iGaming market. Returning to Entain in July 2022 as Director of New Markets in LatAm, Pablo has worked throughout his entire career on the continent. He previously worked for Entain’s predecessor GVC, where he spearheaded the introduction of major brands such as bwin into Colombia and Mexico, two of Latin America’s biggest regulated markets. He was instrumental in introducing GVC’s brands into key markets in the region, as well as European markets such as Portugal and Spain. Aside from GVC/ Entain, he worked as Chief Operations Officer for Phoenix Entertainment in Portugal and was Chief Marketing Officer and Head of Country Manager for Soft2Bet. The LatAm region continues to hold big opportunities for operators, and Entain has the right man for the job.