Gaming Intelligence Hot 50 2021
Head of brand marketing
Play OJO’s success has been phenomenal. Very few new brands have achieved so much so quickly in such a competitive market. Key to that success is the company’s brand differentiation, and Peter Bennett is its guardian.
Online casino advertising has been a subject of derision for years but PlayOJO has brought a fresh outlook – and it works. The Fair Casino campaign is simple genius. A message that has universal appeal across cultural boundaries.
Bennett has spread the word across UK television screens and radio, where PlayOJO might just be the industry’s biggest spender. He now has the job of bringing it to Spain in localised PlayUZU form.
Bennett has his work cut out building a brand from scratch before the Spanish advertising ban kicks in but he has entered the market with gusto. All indications are that this phenomenally successful brand is in very safe hands indeed.