Gaming Intelligence Hot 50
Group Director of Regulatory Operations
Peter Marcus currently serves as group operations director at Entain, but his Hot 50 award is really for his work in leading the operator’s Advanced Responsibility and Care (ARC) player protection initiative.
ARC was launched across all of Entain’s UK-facing brands earlier this year, providing players with a unique combination of personalised technology-led player protection, affordability checks and individualised staking limits.
Marcus and his team were working on player affordability concepts for 18 months prior to the development of ARC. Using technology, data and behavioral science, they are helping to deliver a fundamental shift in customer care.