Gaming Intelligence Hot 50
Chief executive officer
Dragicevic and fellow Hot 50 winner Phil Horne, chief executive officer at SG Gaming, have led the industry’s response to the UK Gambling Commission’s challenge to create an Industry Code for Games Design. The pair have marshalled efforts from Blueprint Gaming, Gamesys, Microgaming and more, and are expected to deliver the code by the end of March. It is quite some challenge but Dragicevic and Horne have embraced the test with gusto – and have reportedly impressed the regulator with their zest and innovation.
The Industry Code was first mooted by the Remote Gambling Authority (RGA), which embraced its land-based brothers and became the Betting and Gaming Council (BGC) during the past 12 months.