Gaming Intelligence Hot 50 2021
Director of digital
With over 20 years of lottery experience, Rob Wesley has served as director of digital for the past three years, helping to take the Virginia Lottery online in July.
Unbelievably, Wesley pushed through the successful launch of the iLottery programme in just three months, with per capita revenues exceeding other US iLottery launches by 140 per cent. With more and more players going online as a result of the ongoing Covid pandemic, the timing could not have been better.
In the first quarter since launch, iLottery sales surpassed $120m, exceeding the lottery’s projections for the entire first year by 56 per cent. Wesley’s strategic vision has led to this unparalleled success and that is why he is a Hot 50 winner.