LATEST NEWS:
Gaming Intelligence Hot 50 2021
Lottery

Shannon DeHaven
Deputy director of digital operations
Michigan Lottery
Under Shannon DeHaven’s leadership, the Michigan Lottery has set the benchmark in establishing North America’s first $1bn iLottery operation. DeHaven has been there the whole way, helping to launch a successful iLottery platform that will deliver close to $2bn in annual sales in FY2020.
Since launching in late 2014, Michigan’s total iLottery sales have grown to a staggering $4.8bn. In those six years, the growth in iLottery has returned $500m to the state’s School Aid Fund – a phenomenal achievement.
There is more to come from both Michigan and DeHaven, who is showing the way forward for other US lotteries through a commitment to educating industry peers and colleagues looking to build their own successful iLottery programme.