Gaming Intelligence Hot 50
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Gaming Intelligence Hot 50

ULRIK BENGTSSON

Chief digital officer

William Hill

The former Betsson chief executive joined William Hill when it was going through an uncharacteristic slump in its digital fortunes. Tasked with reviving its fortunes Ulrik Bengtsson has enjoyed some early successes. Bengtsson is a steely character. Few would doubt his determination to fulfil shareholders’ high expectations for the listed Goliath.

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