Gaming Intelligence Hot 50

It was just over six years ago that Uri founded Soft2Bet, and its unique strategy of being an all encompassing B2C operator and B2B supplier is paying off in spades.

With an impressive Research and Development Hub in Limassol, Cyprus, Soft2Bet has come a long way from its early days in 2016. The company has big ambitions and its journey is only just beginning. And so is Uri’s. From its first brand Malina, several other brands have followed, including LightCasino, Yoyo, Campobet, to name-drop a few, as well as its “company jewel” Betinia gamification brand. On the supplier side, Soft2Bet has developed and deployed over 55 sites with over 8,500 casino games, and there is more to come.

With more partners and licences under its belt, Soft2Bet is definitely one to watch in 2023. And with Uri pulling the strings, the sky really is the limit.